Wieden+kennedy //
W+K RUMBLE
Wieden+Kennedy São Paulo became an arena. Every single employee became a fighter.
And you can kick all our asses in the first corporate fighting game.
This started with a joke at lunch and became a very dear project of ours.
When we realized, we were drawing our entire office in pixel art after work and screaming employee's names in our best WWE announcer voices.
HR got to promote the least boring internal campaign we've done in a while.
CW: Rafael Melo
AD: Felipe Paiva, José Ferraz
Screenplay, Soundtrack and Voicing by Rafael Melo
Concept, Design and Pixel Art by Felipe Paiva and José Ferraz
Produced by W+K/Nuke Arts < check them out