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Hello


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Hello


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Halls: The Last Lot


Halls: The Last Lot


HALLS // THE LAST LOT OF HALLS MINI

In 2015, Halls changed the formula of one of its most beloved candies and thousands of consumers hated the change, turning our social networks into total chaos. That was when we decided to apologize and fix our mistake by blowing up the last lot of our own product.

AD: Erica Harumi
CW: Rafael Melo
CD: Gustavo Victorino, Rafael Genu

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Old Spice: Amazing Fragrances


Old Spice: Amazing Fragrances


OLD SPICE // amazing fragrances

Spots to launch the new Old Spice Matador, VIP and Citrón in Latin America.

AD: Pedro Sattin, Erica Harumi
CW: Rafael Melo
CD: Gustavo Victorino, Rafael Genu

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Old Spice: Terry Vs. Dubber


Old Spice: Terry Vs. Dubber


OLD SPICE // TERRY VS. DUBBER

Terry Crews' commercials for Old Spice were introduced to Brazil in 2015. But not all fans were happy with their lame portuguese dubbing. So we figured it was time to settle the issue once and for all.

AD: Pedro Sattin, Erica Harumi
CW: Rafael Melo
CD: Gustavo Victorino, Rafael Genu

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Old Spice: 48h Live Challenge


Old Spice: 48h Live Challenge


OLD SPICE // 48h live challenge

One man. One deodorant. And one mission: prove Old Spice's 48 hour protection by staying inside a studio doing whatever the internet says. For 48 uninterrupted hours.

AD: Felipe Paiva, José Ferraz
CW: Rafael Melo, Ana Luisa Clé
CD: Edu Lima, Renato Simões

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Halls: Extreme Store


Halls: Extreme Store


halls // extreme store

To launch the new Halls Fire & Ice in Brazil, we created the Extreme Store: an online store where the currency is your own doings.

AD: Felipe Revite, Erica Harumi
CW: Rafael Melo
CD: Gustavo Victorino, Rafael Genu

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Old Spice: Bear


Old Spice: Bear


OLD SPICE // BEAR

To launch the brand new Old Spice Bearglove in Latin America, Old Spice tells the moving story of an outcast bear that only wanted to play golf with his friends, drive fast european cars over the speed limit, and run a worldwide successful company without having a degree, just like any normal human.

AD: Pedro Sattin, Felipe Paiva, Erica Harumi
CW: Rafael Melo
CD: Gustavo Victorino, Rafael Genu

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Nike: Women's Day


Nike: Women's Day


nike // WOmen'S DAY

Nike posters for the International Women's Day.

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Sonho de Valsa: Love Recipes


Sonho de Valsa: Love Recipes


SONHO DE VALSA // LOVE RECIPES

Sonho de Valsa, one of the leading chocolate brands in Brazil, realised that cooking was a very underestimated habit in a couple's life. That's why it created the first split recipe book made specially for cooking together. A book with recipes that will only work when shared with someone special.

In the online version, www.receitasadois.com.br, recipes will only work when you share it with someone.

AD: Pedro Sattin, Erica Harumi
CW: Rafael Melo
CD: Gustavo Victorino, Rafael Genu

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Hering: Mothers


Hering: Mothers


HERING FOR YOU // MOTHERS

What is the relationship between mothers and daughters made of? Based on real life stories, we created a documental project to show why it goes way beyond any biological trait.

AD: Bruno Zampoli, Erica Harumi
CW: Rafael Melo, Flávio Reghini
CD: Caio Mattoso, Gustavo Victorino, Rodrigo Mendes

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Extra: Music


Extra: Music


extra // music


Outside the agency, I spend most of my free time making music. I'm the lead singer and composer in an brazilian alternative rock band called Martin, besides having a few side projects, such as the ones below.

Listen and download for free or leave us a few bucks: http://www.oficialmartin.com.br