OLD SPICE // THE ENDLESS AD

To promote the new Durascent technology that can make you smell great forever, we created an ad that also lasts forever. For real.

Watch it endlessly at: www.ocomercialinfinito.com.br

More than 1600 clips assembled together. Through basic combinatorial analysis, we made sure the ad would never repeat itself.
Even if you watch it for 300 years.

CW: Rafael Melo
AD: Felipe Paiva, José Ferraz
CD: Edu Lima, Renato Simões, Bruno Oppido
Produced by Conspiração/LOUD/Joint