To launch the brand new Old Spice Bearglove in Latin America, Old Spice tells the moving story of an outcast bear that only wanted to play golf with his friends, drive fast european cars over the speed limit and run a worldwide successful company without having a degree, just like any normal human being.

CW: Rafael Melo
AD: Pedro Sattin, Felipe Paiva, Erica Harumi
CD: Gustavo Victorino, Rafael Genu