BUDWEISER //
BRING HOME THE BUD

Budweiser was FIFA 2022's main sponsor. But two days before the World Cup, we got banned from Qatar.
The contract was broken and we were left with a warehouse with thousands of liters of Bud and a multimillionaire loss.
That was when we decided to make lemonade out of lemons and give away all that Bud for free.

CD:  Rafael Melo, Rose Sacktor
CW: Nate Richards
AD: Jeff Rozman

Produced by Joint NY